In ages past, individuality was a function of effort (and/or privilege). Not so anymore. In our hyper-connected, hyper-conformist world, most are compelled to put an effort into fitting in, to excel in a given domain. Work and excellence are now often delineated by impersonal collectives; bureaucracies, institutions and organizations. Gemeinschaft gives way to Gesellschaft.
The slacker, in her unwillingness to participate, is thus in an ideal position to cultivate individuality by, well, doing nothing.
By opting out of a society of driven narcissists, slack achieves true individuality. This is not apathy, for that is a state of active indifference. This is the kind of individuality only “achieved” by a passive indifference to even apathy itself. Slack doesn’t check facebook, text or e-mail. There is no regimen or routine, even a nominally unproductive one, in slack. A powerful, unanticipated individuality results. Perhaps “emerges” is a better word. The “artificial”, in the sense that Paul Valéry understood it, melts away — evaporates — like snow on a hot summer’s day.